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Chapter 1170: Chapter 1170: Limited Purchase of One Item
Fortunately, Zhou Jihuai, who was the biggest Buddha, was called away by someone on an urgent matter. But even though he left, the flower baskets at the entrance continued to increase.
“A purchase limit?”
“Yes! Each person can only buy one handbag and pair it with one accessory, whether it’s a belt or a charm.” The clerk, Dai Hongqin, respectfully declined the request from the four burly men in front of her to buy out all the merchandise.
After speaking, she cast a doubtful glance at the four men, thinking that, regardless of their demeanor or appearance, or how they dressed, they were not ordinary people. But even if they were very rich, it wouldn’t be easy to buy out their store.
Dai Hongqin had previously worked at the best department store and was considered worldly, but she had never seen anything as expensive as the Su family’s products.
A casual handbag cost a regular worker’s half a year’s salary; the pricier ones, a year’s salary. It was almost unthinkable. Before the store opened, she worried that she couldn’t sustain this job for long—too expensive, who would she sell to?
Which sucker would buy?
However, now Dai Hongqin understood that there were indeed many suckers in this world.
Due to the purchase limit, a significant dispute arose on-site, but fortunately, Yao Fang was adept at handling both men and women, and she quickly resolved the situation. Not only did she handle the dispute, but she also used the purchase limit to elevate the brand’s prestige a great deal.
Such is the public, the harder something is to get, the more they want it. The more unattainable it is, the more they obsess over getting it.
Su Wen grasped this psychology of the masses and followed this marketing strategy.
On the day of the opening, only ten pieces of each style were sold, totaling twenty-two styles, adding up to just two hundred and twenty pieces of merchandise with a limit of one per person. This left people like Cao Meihua and Zhou Nini fretting and fuming.
Cao Meihua had promised her colleagues she would bring back a handbag for them before she came.
Now, she couldn’t get any and felt embarrassed to approach the Su sisters.
The funniest was Songshan.
A big man stood in front of the counter, dumbfounded, “I can only buy one?”
“Yes, sir. We have a purchase limit here. Each person can only buy one item. If you would like to place an order, you may register here with me and pay half the deposit.” The person receiving Songshan was Su Xue, and despite commonly being occupied with school, she cared about the family business more than anyone.
She took advantage of the New Year’s holiday to specifically come back with Cao Jun to help out. After a special training session last night, she was ready to work today.
The Su sisters each had their strengths, all different from one another. Yet, if anyone was the most resourceful and the most contemplative, it was none other than Su Xue. Although Su Xue’s IQ wasn’t as high as the fifth sister’s, it wasn’t far off. The fifth sister might have a high IQ but her EQ was lacking, sometimes appearing naive.
Su Xue, on the other hand, was full of crafty ideas.
At this moment, she unobtrusively sized up Songshan, already beginning to evaluate him in her mind. Songshan didn’t look like a regular customer no matter how one looked at him, but rather like someone on a mission. While he browsed the store, his eyes showed more astonishment than admiration.
Su Xue knew that it was astonishment at how a small bag could be sold for over a hundred dollars. It wasn’t the kind of astonishment from being unable to afford it, but rather from feeling that the price was too high.
Clearly not appreciative of the merchandise, yet wanting to buy so much.
Isn’t that very strange?
Therefore, Su Xue personally took it upon herself to attend to him.
“Sir, you can leave your name, and I’ll register you,” Su Xue said with a smile.
“Alright, then!” Songshan thought to himself that before coming, his boss told him to buy as much as possible, anyway, to give good support to the Su sisters and earn some face.